Sales Tips: 5 Questions Your Sales Team Needs to Answer

To build a high-performing sales team, many business leaders search for the latest sales tips and techniques while overlooking their team’s foundational knowledge. The most effective salespeople are proactive in learning as much as they can about their company, its products/services and its customers, but imagine the impact if your entire sales staff was armed with that knowledge. Sales Question #1 – What Are We Selling? Talk about the impact your products or services can have. Instead of simply knowing … Read More

Define Your Competitive Advantage: How Do You Line Up?

Many business leaders spend a good deal of time and resources trying to create an impactful marketing strategy and/or winning sales strategy – only to find that it doesn’t translate into increased conversions. Often times, it’s because an integral step was missed: defining the company’s competitive advantage. The truth of the matter is that customers don’t think like we do about our business. They don’t care about your products or services; they care about the solutions you provide. There’s a … Read More

How to Hire Productive Employees with the Law of Three

A well-established team of productive employees is, without a doubt, your organization’s most valuable asset. So, when you’re hiring new employees, it’s essential to choose candidates who will be able to thrive both in their individual position and as a part of the team. However, learning to identify those candidates can be incredibly challenging – especially since it’s human nature to be influenced by unconscious emotional responses. Swift and positive assessments of a candidate can be deceiving (much more so … Read More

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