Define Your Competitive Advantage: How Do You Line Up?

Many business leaders spend a good deal of time and resources trying to create an impactful marketing strategy and/or winning sales strategy – only to find that it doesn’t translate into increased conversions. Often times, it’s because an integral step was missed: defining the company’s competitive advantage. The truth of the matter is that customers don’t think like we do about our business. They don’t care about your products or services; they care about the solutions you provide. There’s a … Read More

Getting Results: The Qualities of Effective Mentoring Relationships

Many of us can attribute at least some of our current levels of success to a colleague, manager, teacher or friend who took the time to help us along the way. That’s because mentoring works. In fact, Terri A. Scandura, a leadership expert and former dean of the University of Miami’s MBA program, says that up to 71% of Fortune 500 companies have mentoring programs. Owners and executives who implement these types of programs and encourage constructive mentoring relationships see … Read More

5 Leadership Tips to Improve Internal Communications

All business owners and executives want to build a highly engaged workforce of efficient, energized and loyal employees, but that’s easier said than done. While many leaders search for quick fixes, we understand that the key to unlocking increased productivity and a thriving team-oriented culture is more time-honored than trendy – the key is to improve your internal communications. If you’re concerned because communication isn’t your strongest-suit, you’re not alone. Communication skills are learned. Just like sales techniques or time … Read More

3 Proven Sales Techniques for Overcoming Objections

For many salespeople, one of the most challenging stages of the sales cycle is handling objections. After all, objections can easily feel like rejection, and it can be uncomfortable to talk people out of saying no. However, here’s the big secret: objections are actually good! In this post, we’ll explore three proven sales techniques to help you overcome objections and transform them into a powerful asset. Understanding Objections First and foremost, objections aren’t a “no.” On the contrary, questions and … Read More

Be A More Successful Entrepreneur This Year | Business Leadership Tips

The new year is here – bringing with it a renewed sense of excitement and opportunity. Across the globe, owners and entrepreneurs are looking for business leadership tips that will help to drive more success, including more profits, more work/life balance and a more engaged team. At FocalPoint Canada, we like to maximize this period of universal motivation by sitting with our clients to map out individualized plans for the year ahead. However, for entrepreneurs who have yet to start … Read More

New Year’s Resolutions vs Goal Planning | How to Write Resolutions That Work

Are you stuck in the cycle of writing New Year’s Resolutions that get put on a shelf by the time February arrives? Are you hoping 2019 will be the year when everything starts coming together? Instead of falling into the same old trap of writing ineffective New Year’s Resolutions, start the year off right by implementing The Guaranteed Success Formula – an incredibly powerful goal planning technique. Using Goal Planning to Write Effective Resolutions First things first. To write effective … Read More

The ABCDE Method – Time Management Strategies for Success

Do you often find yourself completing every task on your To-Do list and aimlessly wandering around the office? Of course not. Whether you’re a business owner, executive or junior-level manager, it’s more common for today’s professionals to feel as though there simply aren’t enough hours in the day. By learning effective time management strategies, you can optimize your productivity – driving greater business success and increasing your overall happiness. The ABCDE Method refers to the five ways of allocating your … Read More

Leadership Tips: How to be an Effective Manager During the Holidays

  Being an effective leader is a year-round challenge, but it’s increasingly challenging during the busy holiday season. Everyone’s attention is being pulled in many different directions – both professionally and personally – and it can be easy to get overwhelmed. These 5 Leadership Tips for the Holiday Season are designed to help you keep your team engaged while solidifying yourself as a reliable and motivated business leader. #1 – Be Realistic with Expectations Of course, the wheels of productivity … Read More

Crisis Leadership: How to Be Effective in a Worst-Case Scenario

There are two dominant qualities shared by most successful CEOs. First, they are highly skilled at bringing together teams talented people and organizing them to achieve maximum results. Second, they are able to function well in a high-stress scenario and provide reliable crisis leadership. Few business leaders naturally have these skills, and all executives can benefit from programs designed to develop strategic leadership and coaching-style skills. To help you on your journey towards improving your crisis leadership competence, we’ve compiled … Read More

The 7 Ps of Marketing Strategy Optimization

In a world where technologies, markets and customer preferences are constantly evolving, the most successful companies are taking an agile approach to marketing. A marketing strategy isn’t a static document, but an ever-changing roadmap for effectively connecting with customers and prospects in authentic ways. As a business leader, it’s your responsibility to ensure your team is continually reevaluating and reformulating your marketing strategy. Originally developed by Brian Tracy, the “Seven P Formula” helps you assess the key aspects of your … Read More

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