The 7 Ps of Marketing Strategy Optimization

In a world where technologies, markets and customer preferences are constantly evolving, the most successful companies are taking an agile approach to marketing. A marketing strategy isn’t a static document, but an ever-changing roadmap for effectively connecting with customers and prospects in authentic ways. As a business leader, it’s your responsibility to ensure your team is continually reevaluating and reformulating your marketing strategy. Originally developed by Brian Tracy, the “Seven P Formula” helps you assess the key aspects of your … Read More

The 7 Key Sales Skills Your Sales Team Needs to Master

Businesses are operating in the most competitive market we’ve ever known. Consumers are inundated with sales messages at home, online, and at the office. So, it’s more important than ever to hone your team’s sales skills. However, as many as 70% of companies don’t conduct any sales trainings – leaving the remaining 30% to dominate the market. Where does your company fall in that equation? When developing a highly skilled sales team, it’s important to start with a full understanding … Read More

6 Steps for Doubling Your Income & Time Off | Time Management

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The key for making more money while claiming more time off is learning essential time management skills. Think about how you spend your day. Studies have shown that as much as 80% of an average workday is spent with activities that contribute very little to the employee’s greater performance goals. Even more shocking, as much as 50% of an average day is being wasted with socializing, personal calls or text messages, social media, and other personal business. Time management centers … Read More

The Grand Slam Formula: How to Increase Productivity & Maximize Your Time

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Every business owner or executive is faced with the challenge of succeeding professionally while thriving personally. For many, there simply aren’t enough hours in the day to get it all done. The FocalPoint Process helps business leaders increase productivity through a wide range of tools and techniques. One of these is our Grand “SLAM” Formula. The goals of the Grand SLAM Formula are to provide insight into how you use your time and to implement strategies for maximizing that time. … Read More

Financial Assessments: 4 Financial Ratios Business Owners Need to Understand

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The financial health of your business is integral for accessing new funding, planning new initiatives and driving stable growth. Financial assessments help business owners understand what’s standing in the way of next-level growth by quantifying GAPS in current practices and future goals. This type of deep-dive begins with an exploration of the financial ratios that are most relevant to your operations. Financial ratios are commonly used by lenders and investors to measure stability, but they’re also a powerful tool for … Read More

The #1 Secret to Hiring Great Employees: Behavioural Assessments

For generations, job-related skills and experience served as the primary measure for assessing a candidate’s fit for a new job or promotion. Today, organizations across the globe are recognizing those measures as one small piece of the puzzle. Behavioural Assessments help you establish better hiring practices by evaluating the traits, temperament, and talents that are best-suited for the position and your organization. After all, you don’t just want to hire someone who can perform the required tasks; you want to … Read More

Productivity Optimization: 4 Ways to Get More Done – Starting Now!

It can feel like some people simply have a natural inclination to get more done in the day than others, but the truth is that productivity is all about time management – and time management is all about life management. Productivity optimization is an overarching term that includes a range of valuable strategies for increasing output, either on a personal level or on the larger business scale.   In this post, we’ll explore four productivity optimization techniques you can begin … Read More

3 Qualities Every Leader Should Develop through Leadership Development

There’s a difference between being a manager and a leader. While managers live in the trenches and monitor the day-to-day of their subordinates’ work, leaders focus more on vision, direction, and support. Both play an important role in the business world, but thriving organizations have leaders at the helm. Leadership development coaching and training helps business owners and top executives hone those skills and cultivate the qualities that drive success. Across all industries and business models, powerful leaders share three … Read More

Sales Effectiveness 101: 5 Steps to a Successful Sales Strategy

In order to remain viable, a business must be able to create and maintain customers in a cost-effective way. After all, it is your customers’ dollars that keep the doors open and the lights on. Your company’s sales effectiveness relies on experienced leadership, a well-trained sales team, and a successful sales strategy. The goal of a sales strategy is to build your customer base and transition prospects into paying customers. Whether you’re launching a new product line or assessing your … Read More

The Top 5 Benefits of Entrepreneurial Development

As an entrepreneur, you’ve accepted the challenge of establishing and growing your business from the ground up. Depending on where you are in the business life cycle, it’s likely that your role is constantly evolving – leaving you with a delicate balancing act between the perspectives of the technician, the manager, and the entrepreneur (a concept developed by Michael Gerber in his best-selling business book The E-Myth Revisited). Embracing entrepreneurial development not only helps you understand your role in your … Read More

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